Washington County Tourism Tax Advisory Board
Sports/Event Funding Application

(Also a “study” for UCA 17-50-303)

The mission of the Washington County Tourism Tax Advisory Board (“Tourism TAB”) is to make recommendations on the expenditure of funds collected from the Transient Room Tax (“TRT”) (as described in Utah Code Section 59-12-301) and the Tourism, Recreation, Cultural, Convention, and Airport Facilities Tax (“TRCC”) (as described in Utah Code Section 59-12-603).

Washington County created a co-funding program to help secure and support activities that will infuse economic impact, and enrich the quality of life for residents. The Tourism TAB receives and reviews applications from three types of entities; non-profit, for-profit, and governmental. Applications from non-profit entities are received twice a year – no later than March 1 and no later than August 1. Applications from for-profit entities are received once a year – no later than August 1. Applications from governmental entities are received as needed and will be scheduled on the agenda for the next available meeting of the Tourism TAB.

The Tourism TAB receives applications for the following types of funding: Sports/Event Funding, Capital Project Funding, Marketing Funding, and Sponsorships. To receive funding, projects must directly generate hotel room nights or have another articulable positive tourism impact in Washington County.

Sports/Event Funding

Sports/Event Funding is intended to assist in bringing new and continuing events or activities to the area. Sports/Events activities must provide economic impact to Washington County and not solely to any individual or individual business. Events/activities or projects must also require at least one overnight stay in the county. This funding is intended as seed money. The concept is that if an event receives marketing funds for a maximum of three years, that event should be self-supporting enough to move forward without further funding. Events held in March, April and October may not be eligible
for funding because of extremely high hotel occupancy.

Capital Project Funding

Project Funding is intended for projects that will increase/improve tourism within the area, such as: tourism facilities, venues, trails, or recreation infrastructure projects. These projects should be submitted by a governmental entity.

Marketing Funding

Marketing Funding is intended to assist an organization/entity with marketing dollars for tourism-related purposes that align with and support the strategic plan, mission, objectives, and goals of the Washington County Tourism Department.


Sponsorships are utilized to help secure and support major events that infuse economic impact and present opportunities for economic development throughout the county while enriching the quality of life for residents. These are reserved for major contributors to TRT and TRCC or the Washington County Tourism brand and image, such as Tuacahn, Huntsman World Senior Games, etc. Tourism TAB will notify qualifying contributors of such status. Annual applications are necessary, and a presentation and review of the event may also be required. Funding is not guaranteed and amounts may vary, unless a formal agreement is executed by the county commission and the applicant.


TRT and TRCC funds may only be appropriated in furtherance of tourism or related activities or projects. The county may only appropriate money if, in the judgment of the county legislative body, the funding will contribute to the safety, health, prosperity, moral well-being, peace, order, comfort, or convenience of county residents.

Preference will be given to applicants that accomplish the following:

1. Create new economic impact

2. Add positive marketing exposure for the area
3. Introduce new audiences/markets
4. Fill hotel rooms during shoulder, off-season and weekdays
5. Fill a critical recreation or tourism-related need

Application Procedures

 Complete the attached application
 Applicants may be asked to present the request to the Tourism TAB and/or to the Washington County Commission during a regular meeting.
 Applicants will be notified via email of the approval or denial of the request.
 Applicants must provide a recap report following the project’s completion. Failure to provide a recap report may result in funds not being awarded and/or a denial in future years.
 In the event the project or event for which funds were requested does not materialize, funds will not be dispersed. If funds have already been dispersed, they will need to be reimbursed in full.

Application Requirements

Applicant must submit the following:

□ Completed Application
□ Proof of Non-Profit Status (if applicable)
□ Letters of Support from Communities/Agencies Impacted
□ Marketing Plan
□ Budget Overview (Please submit the event budget along with the following questionnaire)
Failure to provide this required information will result in application not being processed.

Awarded funds will be paid to the event/project organization listed on the application as reimbursement for approved expenditures. The event/project organization is responsible to contract and pay for any expenses for the event. To initiate payment for approved expenditures, the event/project organization must provide a completed Post Event Report and an invoice with supporting documentation for expenses. Invoices must be submitted within 45 days after the event and must
be received prior to the end of the calendar year for the event. Event hosting fees may be considered separately.

Requests may be submitted in person, by return e-mail, or by mail to:

Washington County Tourism
20 N. Main Street #105
St. George, UT 84770