This is not a rodeo. We don’t rope calves, and we don’t chase barrels. This is bull riding, and the first rule is just to stay alive. The Professional Bull Riders was created in 1992 when a group of 20 visionary bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. The combination of raw sport and quality entertainment has propelled the PBR to strong growth in live attendance as well. The PBR attracts over 1.5 million live event attendees each year with its multi-tiered event structure. Professional bull riding is a fierce, rough, and grueling sport with roots deeply imbedded in American culture. It’s America’s original extreme sport.